{
  "id": 19159119,
  "title": "Double cab war: Ford Ranger continues to outsell Toyota Hilux",
  "url": "https://urgent.news/2026/11/09/double-cab-war-ford-ranger-continues-to-outsell-toyota-hilux",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-09T14:00:00.000Z",
  "source": {
    "name": "The Citizen",
    "slug": "the-citizen",
    "url": "https://www.citizen.co.za/motoring/double-cab-war-ford-ranger/"
  },
  "original_language": "en",
  "account": "According to recent sales data from Lightstone Auto, the Ford Ranger Double Cab has outsold the Toyota Hilux in the South African market so far this year. From January to August, 13,562 Ford Ranger Double Cab units were registered and delivered to owners, compared to 11,733 new double cabs sold by Toyota Hilux. Isuzu’s D-Max came in third with 6,190 sales.\n\nWhile the Toyota Hilux remains the top-selling bakkie in South Africa, holding a commanding 46.3% market share with 34,481 unit sales year to date, the Ford Ranger is quickly closing the gap. Ford's double cab has secured a 29.3% market share, followed by the Isuzu D-Max at 24.5%.\n\nRyan Searle, director of sales operations at Ford Motor Company of Southern Africa, emphasizes the Ranger's capability, comfort, technology, and versatility, which cater to modern life. He notes that South Africans' love for the double cab bakkie runs deeper than practicality alone, as bakkies are deeply rooted in a national identity that combines work and lifestyle.\n\nThe Ford Ranger is built at Ford's Silverton manufacturing plant in Pretoria, which has been recognized as one of the company's key global production facilities. The plant has earned the distinction of being the number one quality plant in the global Ford manufacturing ecosystem.\n\nEvery new Ford Ranger comes with the Ford Family Promise, a comprehensive suite of services and ownership benefits designed to provide convenience, support, and peace of mind throughout the ownership journey. These benefits include online service booking, express service, mobile service, vehicle pick-up and delivery, and access to Ford's Service Price Calculator.\n\nAs the arrival of the new Toyota Hilux intensifies competition, Ford SA is facing a challenge in maintaining its double cab title for the year. Additionally, new 4×4 Ford Ranger owners are eligible for complimentary introductory Ford Adventure Club training, which helps them become familiar with their vehicle's four-wheel-drive systems and capabilities in a controlled environment.",
  "summary": "Ford Ranger has topped the double cab segment every year since 2023 and is on track to extend that streak through 2026.",
  "key_points": [
    "Ford Ranger Double Cab outsold Toyota Hilux in South Africa (Jan-Aug)",
    "Ford Ranger holds 29.3% market share, Toyota Hilux 46.3%",
    "Ford Ranger built at Silverton plant, top quality globally"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}