{
  "id": 19156759,
  "title": "Reliance may struggle to repeat cola disruption in biscuits: Britannia CEO",
  "url": "https://urgent.news/2026/11/09/reliance-may-struggle-to-repeat-cola-disruption-in-biscuits-britannia",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-09T12:40:19.000Z",
  "source": {
    "name": "Business Standard IN",
    "slug": "business-standard-in",
    "url": "https://www.business-standard.com/companies/news/reliance-may-struggle-to-repeat-cola-disruption-in-biscuits-britannia-ceo-126110900953_1.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Britannia MD and CEO Rakshit Hargave said Reliance may find it harder to disrupt the biscuits market through aggressive pricing, given the segment's established ₹5 and ₹10 price points.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}