{
  "id": 19151903,
  "title": "Iconic British Retail Store Gets GTA 6 Takeover Featuring Exclusive $3,355 Varsity Jacket",
  "url": "https://urgent.news/2026/11/09/iconic-british-retail-store-gets-gta-6-takeover-featuring-exclusive-3",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-11-09T11:30:49.000Z",
  "source": {
    "name": "IGN",
    "slug": "ign",
    "url": "https://www.ign.com/articles/selfridges-gta-6-takeover-varsity-jacket"
  },
  "original_language": "en",
  "account": "Luxury department store Selfridges in London has transformed its ground floor into a GTA 6-themed activation ahead of the game's release on November 19. Rockstar and Selfridges have collaborated extensively, transforming the exterior window display to feature a blue Grotti Cheetah Classic car, matching the one used in GTA 6's Miami promotion. Inside, the store is adorned with Vice City iconography, with over 60 GTA 6-themed items available for purchase.\n\nThe most exclusive item is a £2,500 ($3,355) Goodtime State Varsity Jacket, which quickly sold out. Additional items include clothing, luggage tags, basketballs, bags, and mugs, all exclusive to Selfridges. The activation drew hundreds of thousands of people to the Oxford Street location, with queue times diminishing after the initial launch.\n\nThis marks the first major UK activation for GTA 6, following Rockstar's $1 million investment in Miami to install a Vice City-themed sign on the Kaseya Center's arena. The NBA Heat will play a game on a Vice City-themed court on November 18, accompanied by GTA-themed merchandise. The game's map, according to the source, will open up more early, allowing for free exploration.",
  "summary": "Luxury British department store Selfridges has had the ground floor of its flagship London store overtaken by GTA 6 ahead of its November 19 release date. It’s not just a little display, either; Rockstar and the retailer have gone all-out.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}