{
  "id": 19150045,
  "title": "Boligannonse fikk ekstra sjøutsikt og kirkespir",
  "url": "https://urgent.news/2026/11/09/boligannonse-fikk-ekstra-sj-utsikt-og-kirkespir",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-09T12:28:35.000Z",
  "source": {
    "name": "E24 Norway",
    "slug": "e24-norway",
    "url": "https://e24.no/naeringsliv/i/mM6beO/boligannonse-fikk-ekstra-sjoeutsikt-og-kirkespir"
  },
  "original_language": "en",
  "account": "The recent trend of using artificial intelligence in property advertisements has raised concerns in Bergen. Bergen Tidende discovered an advertisement where the sea level in Byfjorden appeared to have dramatically increased, and a church spire was visible in the Wergeland-area, neither of which exist. The owner of Eiendomsmegler 1 Bergen Sentrum, Vidar Nøttveit, confirmed that it is not appropriate to publish images of non-existent objects. The property association's managing director discovered the elevated sea level photo after a more detailed inspection. Carl O. Geving, CEO of the Norwegian Property Association, stated that while AI can be used for illustrative purposes, any deviation from reality must be clearly indicated. Forbrukertilsynet previously ruled that advertisement imagery should be balanced and representative. Misleading images could easily be deceptive and thus unlawful. Similar incidents have been reported recently, such as a cheerful but non-existent park next to a flat, which was later revealed to be a construction site.",
  "summary": "Nå er AI-bildet borte.",
  "key_points": [
    "Artificial intelligence used in Bergen property ads",
    "Elevation of sea level and visible church spire non-existent",
    "Norwegian Property Association warns against misleading imagery"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}