{
  "id": 1912579,
  "title": "Why The Future Of Indian Retail Is Omnichannel",
  "url": "https://urgent.news/2026/08/19/why-the-future-of-indian-retail-is-omnichannel",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-19T10:14:00.000Z",
  "source": {
    "name": "Inc42",
    "slug": "inc42",
    "url": "https://inc42.com/buzz/why-the-future-of-indian-retail-is-omnichannel/"
  },
  "original_language": "en",
  "account": "The future of Indian retail is rapidly evolving towards an omnichannel approach, according to a panel discussion at the Inc42's D2C & Retail Summit. Quick commerce and convenience platforms are emerging as modern, organized alternatives to traditional local kirana stores, according to Kamal Lochan Das, business head at PhonePe Payment Gateway.\n\nThe shift in consumer behavior towards convenience has been driven by a change in how they view payments, noted Das. Rather than simply paying for necessities, consumers are now engaging in discretionary spending. However, Ayush Bansal, director at Liberty Shoes, offered a contrasting perspective. He emphasized that consumers are only willing to spend more on products that genuinely provide value, such as school shoes with comfort, GPS tracking, or lace-free designs.\n\nBansal also pointed out the multi-faceted nature of consumer behavior today. Consumers often discover products on social media platforms like Instagram, compare prices on ecommerce websites, try items in physical stores, and ultimately purchase from D2C websites. This complex consumer journey necessitates brands to maintain a presence across various touchpoints, including quick commerce, ecommerce, D2C, and offline retail.",
  "summary": "The convergence of quick commerce and convenience is transforming the consumption patterns of Indians and triggering shifts in unorganised product…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}