{
  "id": 19122902,
  "title": "Banned statements: dietary supplements: 4 advertising tricks used by influencers",
  "url": "https://urgent.news/2026/11/09/verbotene-aussagen-nahrungserganzungsmittel-4-werbetricks-von",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-09T08:00:05.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/technik/medizin/verbotene-aussagen-nahrungsergaenzungsmittel-4-werbetricks-von-influencern/100268377.html"
  },
  "original_language": "de",
  "account": "The German Consumer Protection Association (Verbraucherzentrale) has investigated how social media influencers promote food supplements on TikTok and Instagram. Out of 804 posts from 27 influencers, around 20% made unallowed claims that the supplements could prevent, treat, or cure diseases. The influencers used strategies such as creating fear, presenting themselves as experts, and sharing personal success stories to promote the products, often making unsubstantiated health claims. The Verbraucherzentrale advises consumers not to be pressured into buying and to compare offers calmly, and notes that food supplements are generally not necessary for a healthy, balanced diet.",
  "summary": "On Instagram and TikTok, many creators advertise vitamin supplements and more. Those who watch quickly think: \"I need that too.\" Why? The consumer centers are breaking down common strategies.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}