{
  "id": 19102291,
  "title": "Black Sherif’s first Telecel Project X live on TikTok draws over 200,000 fans",
  "url": "https://urgent.news/2026/11/09/black-sherifs-first-telecel-project-x-live-on-tiktok-draws-over-200",
  "topic": "world",
  "section": "World",
  "published": "2026-11-09T06:03:43.000Z",
  "source": {
    "name": "MyJoyOnline Ghana",
    "slug": "myjoyonline-ghana",
    "url": "https://www.myjoyonline.com/black-sherifs-first-telecel-project-x-live-on-tiktok-draws-over-200000-fans/"
  },
  "original_language": "en",
  "account": "Telecel and Ghanaian artist Black Sherif, whose stage name is Blacko, have joined forces for Project X, launching exclusive digital financial services for Telecel customers. The partnership has resulted in an overwhelming response, with over 200,000 fans tuning in to attend Blacko's first Project X Live session exclusively on TikTok.\n\nThe session hosted by the 'Kwaku The Traveller' hitmaker took place on Blacko's TikTok page and featured an intimate performance, candid conversation, and exclusive interaction with fans from Ghana and beyond. Telecel customers were given the opportunity to receive cash rewards from GH¢200 to GH¢1,000 in their Telecel Cash wallets.\n\nAndre Tayo, Telecel Ghana's Head of Brand & Marketing, emphasized the significance of the collaboration, stating that Project X unites Telecel's commitment to safe, secure mobile financial services with Blacko's inspiring journey and talent. This monumental turnout of 200,000 fans highlights Blacko's impact as an artist and demonstrates Telecel's promise to continue providing exciting experiences for customers and fans alike.\n\nA key feature of the session was the introduction of Blackocode. Telecel Cash users can avail of two complimentary transactions – money transfers to loved ones, payments to merchants, or cash withdrawals – by entering BLACKO233 in the Telecel Play App until 28th November 2026. To make the most of this offer, Telecel customers simply need to download or open the Telecel Play App and input BLACKO233 when transacting. Project X Live sessions will continue, promising even more thrilling experiences and rewards for fans and Telecel customers.",
  "summary": "Following the launch of Telecel Project X, a partnership between Telecel and Black Sherif (Blacko), over 200,000 fans joined the artiste’s first Project X Live session on TikTok.",
  "key_points": [
    "Black Sherif, aka Blacko, partners with Telecel for Project X",
    "Over 200,000 fans tune into Blacko's first Project X Live on TikTok",
    "Telecel Cash users receive GH¢200 to GH¢1,000 rewards during session"
  ],
  "editors_take": "Leveraging celebrity influence through digital live sessions transforms traditional mobile financial services into an interactive fan experience that drives engagement and app adoption for Telecel customers.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}