{
  "id": 19101842,
  "title": "Subaru and Toyota picked the perfect time to roll out affordable EVs",
  "url": "https://urgent.news/2026/11/09/subaru-and-toyota-picked-the-perfect-time-to-roll-out-affordable-evs",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-09T05:48:48.000Z",
  "source": {
    "name": "The Business Times - Companies & Markets",
    "slug": "the-business-times-companies-markets",
    "url": "https://www.businesstimes.com.sg/companies-markets/subaru-and-toyota-picked-perfect-time-roll-out-affordable-evs"
  },
  "original_language": "en",
  "account": "Subaru and Toyota have introduced five new affordable electric vehicle (EV) models in the US, collectively selling nearly 62,000 EVs in the first three quarters of 2026. This is more than double their sales in the same period last year. Despite the auto industry cooling on electric cars, Subaru and Toyota have successfully entered the market with vehicles that meet specific consumer requirements for ground clearance, range, and price. Karla Fisher, a Marine and retired engineer, purchased a Subaru Trailseeker, one of the new models, in September and has already driven 2,000 miles with it. She praises the vehicle as her \"most favourite car of all time.\" While EV demand cooled after federal incentives expired, the market has since stabilized, and electric-curious drivers are growing in number. Analysts credit Subaru and Toyota for capturing drivers affected by high gas prices and market share lost to rivals who discontinued EV models. The companies' new EVs are priced between $35,000 and $45,000, making them accessible to consumers. Subaru and Toyota are also collaborating on EV development, sharing resources and costs, which helps keep the prices affordable.",
  "summary": "With five new models, the companies have collectively sold almost 62,000 EVs in the US in the first three quarters",
  "key_points": [
    "Subaru and Toyota introduced five new affordable EV models in the US.",
    "They sold nearly 62,000 EVs in the first three quarters of 2026.",
    "Vehicles priced between $35,000 and $45,000 target consumers affected by high gas prices."
  ],
  "editors_take": "By prioritizing practical features and cost-sharing, Subaru and Toyota are capturing market share from rivals while appealing to a growing demographic of price-conscious and electric-curious drivers.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}