{
  "id": 1906310,
  "title": "Human: Fall Flat veterans launch new UK studio Pretty Cool Games with funding from Arknights developer Hypergraph",
  "url": "https://urgent.news/2026/08/19/human-fall-flat-veterans-launch-new-uk-studio-pretty-cool-games-with",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-19T10:00:00.000Z",
  "source": {
    "name": "GamesIndustry",
    "slug": "gamesindustry",
    "url": "https://www.gamesindustry.biz/human-fall-flat-veterans-launch-new-uk-studio-pretty-cool-games-with-funding-from-arknights-developer-hypergraph"
  },
  "original_language": "en",
  "account": "Human: Fall Flat developer Sitara Shefta and Will Dudley have co-founded a new UK-based studio called Pretty Cool Games. The studio aims to create a sustainable environment that rewards its employees for their success. Shefta, previously CEO of No Brakes Games Tenerife, and Dudley, an original team member of Human: Fall Flat, secured undisclosed funding from Chinese developer Hypergryph to launch the fully remote studio. The funding will primarily go towards their debut title, which draws inspiration from Nintendo, Hazelight, Disney theme parks, and films like The Pink Panther. Pretty Cool Games is focused on creating a memorable and timeless experience for players, allowing them to express themselves through play. The studio currently has four full-time staff members and plans to grow to ten. They are currently hiring for lead design, level design, environment art, and concept art positions, with future hires in QA, character art, audio, UI, and a composer. Pretty Cool Games emphasizes the importance of being fair to its employees, leveraging their experience from the AAA industry to build a studio that focuses on player experience and employee wellbeing.",
  "summary": "Pretty Cool Games has been co-founded by Human: Fall Flat veterans Sitara Shefta (CEO) and Will Dudley (CCO) with the aim of building a sustainable studio that's fair to its employees and rewards them for their success. Read more",
  "key_points": [
    "Sitara Shefta and Will Dudley co-founded Pretty Cool Games in the UK.",
    "The studio received undisclosed funding from Hypergryph for their debut title.",
    "Pretty Cool Games emphasizes player experience and employee wellbeing."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}