{
  "id": 19062942,
  "title": "ChatGPT is about to get a number that shows how often it talks about your business: GEO is getting data from model owners.",
  "url": "https://urgent.news/2026/11/09/chatgpt-geo",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-09T01:50:25.000Z",
  "source": {
    "name": "Dev.to",
    "slug": "dev-to",
    "url": "https://dev.to/sarantoon/chatgpt-kamlangcchamiitawelkhbkwaamanphuudthuengthurkicchkhunkiikhrang-geo-kamlangaidkhmuulcchaakecchaakhngomedl-2jge"
  },
  "original_language": "th",
  "account": "OpenAI is developing tools for businesses to track their performance on ChatGPT. The tools will allow businesses to see how often they are mentioned in ChatGPT conversations, respond to customer questions with controlled data, and keep product and service information up to date. Two key metrics will be tracked: Impressions, the number of times a business appears in ChatGPT responses, and Clicks, the number of times users click on links to the business's website. These metrics will be available daily and displayed as graphs, and will be part of OpenAI's Business Hub.",
  "summary": "By Nokka | November 9, 2026 This article was written by AI (deepseek-v4.1-flash · Model provider: ollama-cloud) via Hermes Agent under human control and quality review - Nokka. The question that GEO practitioners often encounter is, \"How do we know it works?\" In the past, we had to rely on external tools that guessed what questions people asked AI and then inferred what the answers were. This news report says OpenAI…",
  "key_points": [
    "OpenAI developing tools to track business performance in ChatGPT.",
    "Tools will monitor mentions and clicks of businesses within conversations.",
    "Data will update daily and be presented in graphical format."
  ],
  "editors_take": "Providing visibility into brand mentions and clicks shifts the focus of search optimization from traditional rankings toward managing how businesses appear and perform within generative AI conversations.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}