{
  "id": 19061343,
  "title": "From Shah Rukh Khan, Ranbir Kapoor To Ajay Devgn: A Look At Bollywood's Grand Diwali Gifting Traditions",
  "url": "https://urgent.news/2026/11/09/from-shah-rukh-khan-ranbir-kapoor-to-ajay-devgn-a-look-at-bollywoods",
  "topic": "world",
  "section": "World",
  "published": "2026-11-09T01:30:00.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/entertainment/from-shah-rukh-khan-ranbir-kapoor-to-ajay-devgn-a-look-at-bollywoods-grand-diwali-gifting-traditions"
  },
  "original_language": "en",
  "account": "Bollywood's grand Diwali gifting traditions span across generations, starting with the eldest daughter of Anil Kapoor, Sonam Kapoor Ahuja, who has set the benchmark for lavish presents to the industry, media, and friends. Her meticulous planning for six months culminates in exquisite gifts, crafted to leave a lasting impression - from silver-plated candle stands to massive brass lamps.\n\nHer father, Anil Kapoor, and his friend Jackie Shroff also set the stage for generous Diwali gifts, often bringing goodwill and happiness to their colleagues in the form of tasty treats and warm wishes. Prior to the digital era, goodwill was a top priority, with Amrita Singh competing with the other stars by packing delicious festival delicacies.\n\nWhile Bhansali, the director, added a touch of his iconic sets to his gifts, Shilpa Shah Rukh Khan combined contemporary practicality with traditional elements in her presents. The Kapoor siblings, Ektaa and Tusshar, sent silver articles, adhering to their religious beliefs. Rishi Kapoor's gift hampers featured a sweet tooth treat with a silver coin, while Ranbir Kapoor maintained the tradition with thoughtful notes and a variety of Diwali essentials.\n\nManmohan Desai, the filmmaker, was known for giving out silver coins, a practice that started in the 1970s. Ajay Devgn's gifts are a perfect blend of tradition, trust, and modernity, including silver Lakshmi-Ganesh coins, candles, dry fruits, and reusable trays. Despite the impact of the pandemic on gifting culture in Bollywood, the heart of the industry still extends warmth and care to its friends and media through thoughtful presents.",
  "summary": "Long before she became the high-priestess of Notting Hill, West London, Sonam Kapoor Ahuja had already earned for herself a special slot. She was number one for being the actress with the largest heart when it came to gifting. From her debut in Sanjay Leela Bhansali’s Saawariya (2007), this eldest laadli of Anil and Sunita Kapoor started the tradition of sending out the best Diwali gifts to the…",
  "key_points": [
    "Sonam Kapoor Ahuja sets benchmark for lavish Diwali gifts",
    "Anil Kapoor and Jackie Shroff prioritize goodwill over digital era",
    "Ajay Devgn's gifts blend tradition, trust, and modernity"
  ],
  "editors_take": "These elaborate gifting customs serve as a vital mechanism for maintaining industry relationships and preserving generational traditions through carefully curated tokens of goodwill and religious symbolism.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}