{
  "id": 19059078,
  "title": "AI became my extra team member. I still have to manage it",
  "url": "https://urgent.news/2026/11/09/ai-became-my-extra-team-member-i-still-have-to-manage-it",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-09T01:00:54.000Z",
  "source": {
    "name": "e27",
    "slug": "e27",
    "url": "https://e27.co/ai-became-my-extra-team-member-i-still-have-to-manage-it-20261102/"
  },
  "original_language": "en",
  "account": "The life of a founder and Chief Marketing Officer involves juggling numerous responsibilities, with marketing and editorial work often taking center stage. The Wellness Insider, a digital wellness publication, requires a consistent stream of articles, newsletters, social media content, and partnerships. Proving Grounds, a gaming and esports company, necessitates marketing campaigns, sponsorship outreach, event communications, and community engagement. These distinct audiences demand tailored marketing strategies, making it challenging for a solo operator to manage everything efficiently.\n\nBefore incorporating AI into the workflow, significant time was spent drafting content, organizing ideas, and switching between tasks. Writing, in particular, consumed a considerable portion of the day due to the intricate process of structuring information, finding the right opening, refining language, and adapting it for various audiences. Multiplied across several articles, emails, and social media posts, this time investment became substantial.\n\nHowever, AI has transformed the way these tasks are approached. ChatGPT's writing capabilities enable The Wellness Insider to receive press releases, PR agency communications, and wellness event descriptions. Subsequently, these can be restructured and rewritten into content suitable for readers. Moreover, AI can adapt articles into various formats such as LinkedIn posts, Telegram updates, or newsletter introductions, streamlining the process of adapting content for different platforms.\n\nBeyond writing, AI serves as a brainstorming partner. It aids in organizing ideas, challenging concepts, and suggesting alternative approaches. For instance, when developing a campaign for a gaming mascot, AI helped plan the campaign sequence, draft captions, and create creative briefs. The process involved determining the timing of name suggestions, setting voting periods, crafting social media posts, and encouraging community participation without repetition.\n\nWhile AI provides valuable assistance, it doesn't replace the need for human judgment. Decisions must still be made, considering the target audience and established relationships within the gaming community. AI acts as a brainstorming partner, offering suggestions and facilitating discussions, but the final decisions remain in the hands of the human user. This collaboration between human expertise and AI technology has proven beneficial in enhancing productivity and reducing the burden of managing multiple responsibilities.",
  "summary": "On any given day, I could be editing an article about women’s health, preparing a sponsorship proposal for an esports tournament, planning social media content, answering emails from PR agencies and troubleshooting something on a website. And that’s before I’ve even looked at the rest of my to-do list. As the founder of The Wellness […] The post AI became my extra team member. I still have to…",
  "key_points": [
    "AI assists in drafting content, organizing ideas, and adapting articles for various platforms",
    "AI acts as brainstorming partner for campaign planning and creative briefs",
    "Human judgment remains essential for final decisions and audience considerations"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}