{
  "id": 19033921,
  "title": "Labubu hype seemed unstoppable, now the fluffy monster mania is dying",
  "url": "https://urgent.news/2026/11/08/labubu-hype-seemed-unstoppable-now-the-fluffy-monster-mania-is-dying",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-08T21:26:00.000Z",
  "source": {
    "name": "Qatar Tribune Business",
    "slug": "qatar-tribune-business",
    "url": "https://www.qatar-tribune.com/article/263256/business/labubu-hype-seemed-unstoppable-now-the-fluffy-monster-mania-is-dying"
  },
  "original_language": "en",
  "account": "Once seemingly unassailable, the Labubu toy craze is now fading, according to experts and fans alike. Once a viral sensation, the quirky monster dolls, which were sold in limited-edition \"blind boxes,\" have seen a significant drop in sales. Online influencer Ensito, who built a multi-million dollar collection, has shifted his focus to other trends. Pop Mart, the parent company of Labubu, reported a 50% drop in global sales in the most recent quarter, with significant declines outside mainland China. Analysts attribute the decline to Pop Mart's struggle to maintain excitement beyond a single viral moment. The exclusivity of the dolls, which made collecting feel nostalgic, is no longer as appealing, and increased production has led to more readily available toys.",
  "summary": "AgenciesFor years, Labubu dolls seemed unstoppable.Collectors young and old energetically snapped up “blind boxes” - sealed, mystery packages containing the quirky monsters - often...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "BBC Business",
        "title": "Labubu hype seemed unstoppable, now the fluffy monster mania is dying",
        "url": "https://urgent.news/2026/11/07/labubu-hype-seemed-unstoppable-now-the-fluffy-monster-mania-is-dying",
        "published": "2026-11-07T23:02:35.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}