{
  "id": 19003130,
  "title": "A $1.95 Billion Exit Wasn’t Enough. Poppi’s Founder Is Trying to Build Another Breakout Brand",
  "url": "https://urgent.news/2026/11/08/a-1-95-billion-exit-wasnt-enough-poppis-founder-is-trying-to-build",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-08T19:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/inc-video/a-1-95-billion-exit-wasnt-enough-poppis-founder-is-trying-to-build-another-breakout-brand/91432602"
  },
  "original_language": "en",
  "account": null,
  "summary": "Allison Ellsworth says building a breakout brand takes more than a good product. With Jetty, she’s trying to apply the lessons she learned at Poppi while proving that brand-building can be a repeatable skill.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}