{
  "id": 1899830,
  "title": "MTN introduces Zigi Rewards, giving customers more reasons to chat, engage, win",
  "url": "https://urgent.news/2026/08/19/mtn-introduces-zigi-rewards-giving-customers-more-reasons-to-chat",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-19T09:02:02.000Z",
  "source": {
    "name": "Daily Post Nigeria",
    "slug": "daily-post-nigeria",
    "url": "https://dailypost.ng/2026/08/19/mtn-introduces-zigi-rewards-giving-customers-more-reasons-to-chat-engage-win/"
  },
  "original_language": "en",
  "account": "MTN Nigeria has launched MTN Zigi Rewards, an incentive program aimed at enhancing customer engagement with the company's AI-powered chatbot, Zigi. The initiative, powered by CashToken Rewards Africa, offers customers the chance to earn cash prizes ranging from ₦5K to ₦100 million by simply interacting with Zigi for specific tasks. Stella Oshorinde, Chief Growth Officer at CashToken Rewards Africa, explained that the campaign aims to encourage customers to interact with Zigi more frequently, as it simplifies the process of accessing MTN services. There are three ways customers can win:\n\n1. Earn a CashToken Reward: By completing qualifying activities through Zigi, customers receive a CashToken Reward, which automatically enters them into a weekly draw with a chance to win between ₦5,000 and ₦100 million. No purchase is necessary to earn a customer's first CashToken Reward.\n2. Daily Reward Opportunity: The first 1,000 customers who complete qualifying activities through Zigi each day receive a CashToken Reward. These activities include purchasing airtime, buying data, using Assist from Zigi, and other approved interactions.\n3. Weekly Streak & Draw: Customers who engage with Zigi for at least seven consecutive days within a week qualify for the Weekly Streak & Draw. Selected winners of this draw receive a ₦10,000 voucher, though participation in the streak does not guarantee a voucher for every qualifying participant.\n\nThis campaign underscores MTN's commitment to digital innovation and the increasing adoption of self-service channels that simplify customers' lives. CashToken's technology enables secure reward allocation and draw participation across customer engagement campaigns.",
  "summary": "MTN Nigeria has unveiled MTN Zigi Rewards, a new customer engagement campaign designed to make everyday interactions with Zigi, MTN’s AI-powered chatbot, even more rewarding. The campaign combines the convenience of AI-powered customer support with an exciting rewards programme powered by CashToken Rewards Africa, giving eligible customers opportunities to win cash prizes of between ₦5K – […] MTN…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}