{
  "id": 18951668,
  "title": "Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty",
  "url": "https://urgent.news/2026/11/08/poppi-founders-are-going-after-pepsicos-gatorade-with-new-beverage",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-08T14:00:01.000Z",
  "source": {
    "name": "CNBC",
    "slug": "cnbc",
    "url": "https://www.cnbc.com/2026/11/08/poppi-founders-jetty-hydration-gatorade.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand selling bottled drinks and powders at Whole Foods, Target and Amazon.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}