{
  "id": 18948884,
  "title": "Obinna: Prospera Finance’s Partnership With Shakara Square is to Drive Wellness and Financial Freedom",
  "url": "https://urgent.news/2026/11/08/obinna-prospera-finances-partnership-with-shakara-square-is-to-drive",
  "topic": "world",
  "section": "World",
  "published": "2026-11-08T13:59:45.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/11/08/obinna-prospera-finances-partnership-with-shakara-square-is-to-drive-wellness-and-financial-freedom/"
  },
  "original_language": "en",
  "account": "Dr. Joshua Obinna Umesegha, the Managing Director and Chief Executive Officer of Prospera Finance Limited, is a seasoned financial expert determined to bridge Nigeria’s financial literacy gap. After working as a financial analyst, relationship manager, and credit risk expert, Dr. Umesegha founded Prospera Finance to provide customized financial solutions that focus on risk management, confidentiality, and long-term financial health. In an exclusive interview, he shared the driving vision behind the firm, navigating market volatility, utilizing secure technology, and partnering with Shakara Square to promote the intersection of physical wellness and financial freedom.\n\nWhen asked why he started Prospera Finance, Dr. Umesegha explained that despite the constant interaction with financial opportunities, many people lack financial literacy. He felt compelled to guide people on the right path to achieve ultimate financial freedom, not just by offering financial solutions but also by improving their financial responsibility and awareness.\n\nReflecting on Prospera's biggest achievement in the past year, Dr. Umesegha emphasized earning the trust of their customers. Trust is crucial, and the firm's steady stream of referrals and current portfolio showcase their commitment to this value. Regarding convincing clients to invest, Dr. Umesegha highlighted their calculated risk approach, strict adherence to regulatory frameworks, and ability to devise innovative solutions while staying compliant. When discussing security measures to protect customer data from cyber threats, Prospera Finance Limited is certified by the Nigeria Data Protection Commission, employs robust internal tools, and engages customers through newsletters, secure POS terminals, and an upcoming mobile app. The firm has never experienced a data breach, and they prioritize technology that fits their budget and safeguards confidentiality.\n\nDr. Umesegha chose to partner with Shakara Square for a major fitness event due to their exceptional audience outreach and shared core values of meeting people's needs, encouraging healthy living, and building wellness awareness. He believes that this partnership goes beyond brand visibility; it ensures the longevity and impact of Prospera Finance Limited's mission. This collaboration is expected to be long-term, as Dr. Umesegha admires Shakara Square's business ethics, customer service, professional media strategy, and top-notch approach to building world-class solutions.",
  "summary": "Managing Director and Chief Executive Officer of Prospera Finance Limited, Dr. Joshua Obinna Umesegha, is a seasoned financial expert committed to bridging Nigeria’s financial literacy gap. Drawing from his extensive background",
  "key_points": [
    "Dr. Joshua Obinna Umesegha founded Prospera Finance to address Nigeria's financial literacy gap.",
    "Prospera Finance partners with Shakara Square to promote physical wellness and financial freedom."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}