{
  "id": 18935858,
  "title": "Only 7% of shoppers trust every advertised discount on Black Friday: Survey",
  "url": "https://urgent.news/2026/11/08/only-7-of-shoppers-trust-every-advertised-discount-on-black-friday",
  "topic": "world",
  "section": "World",
  "published": "2026-11-08T12:32:43.000Z",
  "source": {
    "name": "IOL",
    "slug": "iol",
    "url": "https://iol.co.za/black-friday/2026-11-08-only-7-of-shoppers-trust-every-advertised-discount-on-black-friday-survey/"
  },
  "original_language": "en",
  "account": null,
  "summary": "A survey of 2,410 South African online shoppers reveals growing scepticism about Black Friday discounts, with only 7% trusting every advertised deal.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}