{
  "id": 18931234,
  "title": "'Getting the job done should also be a natural thing': Zoom lays out its plans to use AI and context to be even more of a useful workplace assistant",
  "url": "https://urgent.news/2026/11/08/getting-the-job-done-should-also-be-a-natural-thing-zoom-lays-out-its",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-08T12:00:00.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/pro/getting-the-job-done-should-also-be-a-natural-thing"
  },
  "original_language": "en",
  "account": "Zoom has experienced a remarkable journey in the business world over the past few years. After experiencing explosive growth during the pandemic, the company has since broadened its offerings to cater to a wide range of enterprise requirements, encompassing contact center services in addition to traditional video conferencing and incorporating AI tools. To gain further insight into the company's upcoming AI-driven evolution, I visited Zoom's Experience Centre in London. Louise Newbury-Smith, Zoom's Head of UKI, explained that the EMEA market is undergoing a shift in how organizations perceive the technologies they rely on. She emphasized that Zoom aims to eliminate the need for organizations to adapt their working methods to fit the platform, instead preferring platforms that adapt to their unique workflows. The company recently established a new data center in the UK, enhancing data residency options for various organizations, including local councils, NHS trusts, and financial institutions. Nick Tidd, Head of Global Channel GTM, highlighted the vast potential of the EMEA region, emphasizing Zoom's commitment to serving its customers and partners effectively. Leonardo Boulton, Zoom's Head of Product, Solution, and Industry Marketing, elaborated on the company's recent product releases and announcements, highlighting the significance of context in Zoom's \"conversation to completion\" approach. He stressed that conversations come naturally to humans, and Zoom seeks to embed intelligence into work itself, making it a seamless part of daily work routines. Boulton explained that high-quality raw materials, such as crisp, clear conversations with genuine eye contact, are essential for AI to deliver maximum value. To enhance the quality of audio and video for calls and meetings, Zoom is developing tools like \"touch up my voice\" and pose correction features. The company is also working on a live assist feature that provides proactive suggestions during calls, such as advising users to adjust their speaking pace. Additionally, Zoom Chat is undergoing a major upgrade, transforming it into a shared workspace where people and agents can collaborate effectively. Boulton emphasized that Zoom aims to be more than just a video conferencing and chat platform, leveraging its contextual understanding to become a valuable tech partner for customers.",
  "summary": "Zoom's next era looks to enrich the user experience with greater AI tools and insights than ever before.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}