{
  "id": 1892166,
  "title": "Mbappe-backed brand set for London store in Harrods",
  "url": "https://urgent.news/2026/08/19/mbappe-backed-brand-set-for-london-store-in-harrods",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-19T08:00:00.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/mbappe-backed-brand-set-for-london-store-in-harrods/"
  },
  "original_language": "en",
  "account": "German technology company Loewe, backed by Kylian Mbappe, plans to open a store at Harrods in London. The French football star's family office holds a minority stake in the firm. Loewe's CEO, Aslan Khabliev, sees this move as a significant step in the company's growth, aiming to establish a presence in prestigious luxury destinations. Loewe, known for its TVs, has collaborated with Mbappe on speaker designs for Real Madrid and France. The brand also includes coffee machines. Mbappe invested in Loewe through his Coalition Capital family company in 2024, securing around 10% stake and becoming a brand ambassador. Khabliev emphasized that today's consumers seek products that combine technology, design, craftsmanship, and emotion. The company plans to create meaningful brand experiences through strategic partnerships reflecting Loewe's heritage and future vision. Harrods, a renowned luxury destination, will provide an ideal setting for Loewe's new venture, joining other luxury brands like Dior, Burberry, Prada, and Tiffany & Co.",
  "summary": "A firm which counts Kylian Mbappe as one of its shareholders will this week open a store at London shopping stalwart Harrods. German technology firm Loewe – which counts Mbappe’s family office as minority stakeholder – will have a space at the Brompton Road department store as the firm looks to expand its footprint. Chief [...]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}