{
  "id": 18914012,
  "title": "Crocs evp Rupert Campbell sells $399K of CROX stock",
  "url": "https://urgent.news/2026/11/08/crocs-evp-rupert-campbell-sells-399k-of-crox-stock",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-08T10:15:52.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/insider-trading-news/crocs-evp-rupert-campbell-sells-399k-of-crox-stock-93CH-5010186"
  },
  "original_language": "en",
  "account": "On October 30, 2026, Rupert Campbell, the EVP and Brand President of HEYDUDE at Crocs Inc., sold a total of 2,645 shares of company stock, amounting to $399,054. The shares, totaling $399,054, were sold in multiple transactions with prices between $150.76 and $150.88 per share. Post the sale, Mr. Campbell still retained 68,573 shares of Crocs common stock. Currently, Crocs shares are trading at $151.86, marking a 92% increase over the past year. Analysts have noted that the stock is potentially undervalued, with a Fair Value of $183.30. In addition to this, Crocs Inc. recently reported impressive third-quarter results, surpassing expectations, which resulted in an increased guidance. UBS upgraded its price target for Crocs to $145, maintaining a Neutral rating, and predicted a 6-17% increase in earnings per share for the fiscal years 2026 through 2028. Similarly, Williams Trading raised its price target to $184, maintaining a Buy rating, emphasizing robust demand and improved management of Crocs and HEYDUDE brands. Piper Sandler kept its Overweight rating with a price target of $170, reflecting confidence in the company. Despite maintaining a Sell rating, Goldman Sachs also increased its price target to $128, citing a positive growth outlook and profitability improvements. These analyst upgrades indicate optimism about Crocs' future performance.",
  "summary": null,
  "key_points": [
    "EVP and Brand President Rupert Campbell sold $399K of CROX stock on October 30, 2026",
    "Campbell retained 68,573 shares of Crocs common stock post-sale",
    "Analysts predict 6-17% earnings per share increase for fiscal years 2026-2028"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}