{
  "id": 1884623,
  "title": "How Manyavar Is Using AI To Take The Guesswork Out Of Retail",
  "url": "https://urgent.news/2026/08/19/how-manyavar-is-using-ai-to-take-the-guesswork-out-of-retail",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-19T06:49:11.000Z",
  "source": {
    "name": "Inc42",
    "slug": "inc42",
    "url": "https://inc42.com/buzz/how-manyavar-is-using-ai-to-take-the-guesswork-out-of-retail/"
  },
  "original_language": "en",
  "account": "Vedant Modi, Manyavar's chief revenue officer, emphasized at the Inc42 D2C & Retail Summit that the company is as much a technology and data entity as an ethnic wear brand. He cited several examples of utilizing advanced data analytics and AI to reach over ₹1,000 Cr in revenue with margins exceeding 65%. The pivotal learning for the founders was to focus on data-driven decision-making, rather than relying on personal taste. Rather than using traditional color names like blue or black, Manyavar breaks down every garment into subcategories such as color, texture, fabric, design type, and numeric codes designating each option within the subcategory. This granular data is then used to automate store-level inventory allocation based on consumer trends. Modi highlighted that 70-75% of decisions are made by algorithms, while the remaining decisions are taken by AI. The brand aims to sell through 90% of the inventory it supplies to any store, employing automation and data-driven algorithms for this purpose. Manyavar has also incorporated two decades' worth of historical data, nearly 85 Cr data points, into a Model Context Protocol (MCP) server that interfaces with its deeper AI systems. This data-driven approach has allowed Manyavar to reduce guesswork, improve sell-through, and protect margins, demonstrating how technology can become a core competitive advantage in traditional retail.",
  "summary": "Manyavar is as much a technology and data company as it is an ethnic wear brand, claimed Vedant Modi, the…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}