{
  "id": 18801024,
  "title": "Ambev Courts Young Brazilians With an App",
  "url": "https://urgent.news/2026/11/07/ambev-courts-young-brazilians-with-an-app",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-11-07T21:08:55.000Z",
  "source": {
    "name": "The Rio Times",
    "slug": "the-rio-times",
    "url": "https://www.riotimesonline.com/ambev-ze-delivery-app-young-brazilians-gen-z/"
  },
  "original_language": "en",
  "account": "Ambev, Brazil's leading brewer, is leveraging its app Zé Delivery to connect with young consumers in the country. The app's data gives Ambev valuable insights into the preferences of young adults aged 18-34, the demographic that comprises about 80% of its user base. In the third quarter, Zé Delivery's sales volume surged by 16%, with monthly active users increasing by 12%. This data-driven approach enables the company to rapidly test new products and trends before wider implementation. In the same quarter, premium and lighter beers like Michelob Ultra experienced a massive 5-fold increase in volume. Premium beers in general made up around a third of the app's sales. Meanwhile, mainstream beer volumes fell by a mid-single-digit percentage. Ambev's lighter and non-alcoholic beverage category, Balanced Choices, saw a more than doubling in sales volume. Specifically, Stella Pure Gold, a variant of Stella Artois, nearly tripled in Brazil, while Michelob Ultra more than quintupled. These trends indicate a growing demand for premium and lighter drink options, in contrast with the shrinking mainstream beer market.",
  "summary": "Brazilian brewer Ambev says its own delivery app keeps it close to young buyers, with sales up about 16% and premium beers growing fast. The post Ambev Courts Young Brazilians With an App appeared first on The Rio Times .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}