{
  "id": 1876627,
  "title": "Milky Mist shares hit another 10% upper circuit, rallying 43% from IPO price. Should you buy, sell or hold?",
  "url": "https://urgent.news/2026/08/19/milky-mist-shares-hit-another-10-upper-circuit-rallying-43-from-ipo",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-19T05:18:20.000Z",
  "source": {
    "name": "The Economic Times - Top News",
    "slug": "the-economic-times-top-news",
    "url": "https://economictimes.indiatimes.com/markets/stocks/news/milky-mist-shares-hit-another-10-upper-circuit-rallying-43-from-ipo-price-should-you-buy-sell-or-hold/articleshow/133338174.cms"
  },
  "original_language": "en",
  "account": "On Wednesday, the shares of Milky Mist Dairy Food hit another 10% upper circuit, rallying 43% from its IPO price. The stock, which opened at Rs 190 on the BSE, surged to a daily high of Rs 199.55, marking a 9.98% intraday gain. This represents a 42.5% increase from the IPO price of Rs 140. The company's strong performance is attributed to its substantial market presence in value-added dairy products, including private branded paneer, cheese, and yogurt, boasting market shares of 19%, 12%, 5%, and 13% respectively. With a solid footing in the industry, the company's robust financials, including a 33.6% revenue CAGR, expanding margins, and nearly 32% return on equity, further support its premium positioning. However, the stock's valuation remains relatively high, trading at about 85 times FY26 earnings compared to the dairy sector average P/E of 52.5 times. Experts suggest that while the long-term business case appears strong, existing investors should consider holding with a stop-loss at Rs 150 and look for buying opportunities during significant dips.",
  "summary": "Milky Mist shares hit another 10% upper circuit on Wednesday, taking their gains to 42.5% from the IPO price of Rs 140. Analysts remain positive on the company’s strong foothold in value-added dairy products, improving margins and growth prospects, but caution that valuations are elevated. Existing investors have been advised to hold and accumulate on meaningful dips.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Economic Times Tech",
        "title": "Delivering Gains! Shiprocket shares list at 35% premium over IPO price",
        "url": "https://urgent.news/2026/08/19/delivering-gains-shiprocket-shares-list-at-35-premium-over-ipo-price",
        "published": "2026-08-19T02:20:45.000Z"
      },
      {
        "outlet": "Hindu BusinessLine",
        "title": "Shiprocket debuts with 35% premium, touches ₹144 intraday",
        "url": "https://urgent.news/2026/08/19/shiprocket-debuts-with-35-premium-touches-144-intraday",
        "published": "2026-08-19T05:06:26.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}