{
  "id": 18730731,
  "title": "After 15 Years Building Brands, Aishat Anaekwe Launches Blac Haus",
  "url": "https://urgent.news/2026/11/07/after-15-years-building-brands-aishat-anaekwe-launches-blac-haus",
  "topic": "world",
  "section": "World",
  "published": "2026-11-07T14:42:40.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/11/07/after-15-years-building-brands-aishat-anaekwe-launches-blac-haus/"
  },
  "original_language": "en",
  "account": "Aishat Anaekwe, a seasoned brand builder who spent 15 years working with major companies, is making a new brand launch in the live entertainment industry with the establishment of Blac Haus. The company aims to offer a unique nightlife experience at its inauguration, The Frequency, set for December 15, 2026, at Muri Okunola Park in Lagos. Unlike traditional events, The Frequency will feature eight DJs performing for nine hours without a headline act, placing focus on music, lighting, and stage production.\n\nAnaekwe's extensive background in brand management, spanning Nigerian Breweries, Johnson & Johnson, PZ Cussons, and Coronation, provides her with the necessary expertise to navigate this new venture. She also co-founded TurnUp, a US-based live-events platform, adding to her entrepreneurial experience. Her decision to launch Blac Haus was motivated by her observations of inefficiencies in the live-event experience, particularly long queues and inadequate crowd management. She aimed to create a night that she would personally enjoy attending.\n\nThe Frequency lineup includes an array of renowned DJs from across the globe, including Kikelomo from Berlin, DJ Tobzy, Azzi on the Beat, Sunrise, Maze x Mxtreme, K.N.D, WeAreAllChemicals, and Germany-based DJ Fabiyo. Instead of relying on a headline performer, Blac Haus prioritizes music, lighting, and stage design, with DJs performing on an illuminated stage with synchronized sound and lighting. The event's attendance is limited to 3,500 people, a strategic move to ensure a high-quality experience for all guests. Anaekwe emphasizes that the 3,500 cap is a limit, not a target. Looking ahead, she envisions Blac Haus evolving into an annual Lagos entertainment event with aspirations to expand globally, capitalizing on the growing interest in African talent.",
  "summary": "After 15 years building brands for major companies, Aishat Anaekwe is venturing into live entertainment with the launch of Blac Haus, a new events outfit aimed at creating a different",
  "key_points": [
    "Aishat Anaekwe launches Blac Haus after 15 years in brand building",
    "Blac Haus inauguration, The Frequency, set for December 15, 2026",
    "DJs perform for nine hours without headline act at Muri Okunola Park"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}