{
  "id": 18725598,
  "title": "EXCLUSIVE | 'Cricket, outside the NFL, is the largest media property in the world'",
  "url": "https://urgent.news/2026/11/07/exclusive-cricket-outside-the-nfl-is-the-largest-media-property-in",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-07T12:00:20.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/sports/more-sports/others/exclusive-cricket-outside-the-nfl-is-the-largest-media-property-in-the-world/articleshow/135635362.cms"
  },
  "original_language": "en",
  "account": null,
  "summary": "With broadcast-rights growth showing signs of slowing, the IPL must find new ways to expand its commercial appeal, says Tony Simpson of global management consulting firm Oliver Wyman. He examines cricket’s global ambitions, the challenge of attracting international streaming platforms and opportunities beyond media rights, while outlining what India needs to build a more sustainable, multi-sport…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}