{
  "id": 18712826,
  "title": "Chopda Pujan 2026: All You Need To Know About Correct Date, Muhurat, Rituals And How It Is Associated With Goddess Saraswati",
  "url": "https://urgent.news/2026/11/07/chopda-pujan-2026-all-you-need-to-know-about-correct-date-muhurat",
  "topic": "world",
  "section": "World",
  "published": "2026-11-07T12:11:31.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/lifestyle/chopda-pujan-2026-all-you-need-to-know-about-correct-date-muhurat-rituals-and-how-it-is-associated-with-goddess-saraswati"
  },
  "original_language": "en",
  "account": "Chopda Pujan, also referred to as Sharda Puja or Muhurat Puja, is an essential Hindu ceremony performed by business communities, particularly Gujaratis, during Diwali. This event symbolizes the commencement of a new fiscal year, and devotees worship Goddess Lakshmi and Lord Ganesha, praying for prosperity, wealth, and success. The term Chopda is derived from the traditional red-cloth-bound ledger book utilized by merchants to document financial transactions. Chopda Pujan 2026 is scheduled for Sunday, November 8, aligning with Diwali and Lakshmi Puja.\n\nThe muhurats, or auspicious timings, for Chopda Puja 2026 are as follows: 11:27 AM to 12:22 PM on the 8th of November, 1:47 PM to 03:12 PM on the 8th of November, 6:02 PM to 10:47 PM on the 8th of November, and 1:57 AM to 03:32 AM on the 9th of November. For specific timings in your city, visit https://t.co/pHRxHz23UT.\n\nRituals during Chopda Puja involve the closure of old account books and the opening of new ledgers, signifying the beginning of a fresh financial year. Although Chopda Pujan primarily honors Goddess Lakshmi and Lord Ganesha, it is also associated with Goddess Saraswati. Devotees pay homage to Saraswati by positioning pens, account books, and business ledgers before her image, seeking her blessings for sound, honest, and thoughtful financial decisions in the upcoming year.",
  "summary": "Chopda Pujan, also known as Sharda Puja or Muhurat Puja, is an important Hindu ritual which is observed by business communities, particularly Gujaratis, during Diwali. The occasion marks the beginning of a new financial year for many traders and business owners, who worship Goddess Lakshmi and Lord Ganesha and seek their blessings for prosperity, wealth and success. The festival is also directly…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}