{
  "id": 1870713,
  "title": "Künstliche Intelligenz: OpenAI startet Werbegeschäft in Deutschland und Europa",
  "url": "https://urgent.news/2026/08/19/kunstliche-intelligenz-openai-startet-werbegeschaft-in-deutschland",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-19T05:00:06.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/technik/it-internet/kuenstliche-intelligenz-openai-startet-werbegeschaeft-in-deutschland-und-europa/100248203.html"
  },
  "original_language": "de",
  "account": "Artificial intelligence company OpenAI is expanding its advertising business in Germany and across Europe. The promotional campaign will begin on Monday (August 24), targeting 31 European markets. In addition to Germany, the expansion includes Austria, Switzerland, France, Spain, Italy, Poland, the Benelux countries, and the Scandinavian nations. OpenAI aims to maintain user trust by clearly separating ad content from chat interactions. Dave Dugan, Vice President of Ads at OpenAI, explained that ChatGPT's responses will be visually distinct from advertisements, with a gray line separating them. The company also promised that advertisers will not have access to chat histories. Privacy is a top priority, as OpenAI will not share any user conversation information with advertisers, a crucial factor for many users who share personal details with ChatGPT. For users who prefer an ad-free experience, the company directs them to its subscription plans. ChatGPT Plus costs around 23 euros per month in Europe, while the more comprehensive Pro plan costs 229 euros monthly. The entry-level ChatGPT Go plan, priced at about 7 euros per month, is not ad-free. This shift in strategy comes after OpenAI's founder and CEO Sam Altman changed his stance on advertising in early 2026. He cited Instagram as an example of potentially useful advertising when well-executed. OpenAI aims to fund its operations amid high costs associated with running large AI models by exploring new revenue streams, particularly through ads targeting free users. With over 80% of monthly users still on the free version of ChatGPT, the company is increasingly relying on ad placements and more affordable subscription options to attract a wider user base. The expansion to Germany and Europe follows six months after the initial ad test launch in the United States. OpenAI plans to start with top advertising agencies like Publicis, WPP, Omnicom, MediaPlus, and Havas in Europe. A self-service tool for smaller businesses and freelancers is expected to follow soon.",
  "summary": "Werbefrei für Profis, Reklame für Gratis-Nutzer und Einsteiger: OpenAI setzt auf neue Umsatzquellen. Wie das Angebot für Unternehmen und Verbraucher gestaltet wird.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Handelsblatt",
        "title": "KI: OpenAI startet Werbegeschäft in Deutschland und Europa",
        "url": "https://urgent.news/2026/08/19/ki-openai-startet-werbegeschaft-in-deutschland-und-europa",
        "published": "2026-08-19T05:21:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}