{
  "id": 18696007,
  "title": "Kenz de Rasasi redefines the fragrance launch with Hawas FROST",
  "url": "https://urgent.news/2026/11/07/kenz-de-rasasi-redefines-the-fragrance-launch-with-hawas-frost",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-07T10:19:48.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/business/corporate-news/kenz-de-rasasi-redefines-the-fragrance-launch-with-hawas-frost-1.500739454"
  },
  "original_language": "en",
  "account": "Four days after setting a Guinness World Record at the Everest region in Nepal, Dubai's Kenz de Rasasi launched its newest men's fragrance, Hawas FROST, at the Burj Khalifa. The launch concluded with a Dh260,000 donation to Dubai Cares, raised through the sale of the first bottle. At 9:50 PM on Friday, November 6, the Burj Khalifa froze for one minute, revealing Hawas FROST through a one-minute animation on its façade. The fragrance, which captures the air at altitude with its thin, cold, and clean scent, will be available across numerous regions. The event also saw the auction of the only bottle of Hawas FROST to have traveled from the Everest region to the Burj Khalifa, raising funds for Dubai Cares.",
  "summary": "Four days after it set a Guinness World Records title in the Everest region of Nepal, the newest men's fragrance from Dubai's Kenz de Rasasi came home to the façade of the world's tallest building. The night closed with a donation of Dh260,000 to Dubai Cares, raised through the auction of the first bottle. Two extraordinary heights. One fragrance. One unforgettable launch. At 9:50 pm on Friday 6…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}