{
  "id": 18684544,
  "title": "Elm named strategic partner for Hajj 2026 conference and exhibition",
  "url": "https://urgent.news/2026/11/07/elm-named-strategic-partner-for-hajj-2026-conference-and-exhibition",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-07T09:38:01.000Z",
  "source": {
    "name": "Ajel English",
    "slug": "ajel-english",
    "url": "https://english.ajel.sa/saudi-arabia/1kezr1ay2"
  },
  "original_language": "en",
  "account": "Digital solutions provider Elm has been selected as a strategic partner for the Hajj 2026 Conference and Exhibition, where it will unveil its innovative offerings designed to assist pilgrims. Elm's involvement emphasizes its significance within the Hajj and Umrah ecosystem, and its dedication to using technology and innovation to improve efficiency and service quality for pilgrims.\n\nAt the event, Elm will demonstrate its advanced technological capabilities, such as data analysis, artificial intelligence, system integration, decision-making support, and operational enhancement. These technologies enable organizations to deliver more seamless and efficient services, translating technological potential into real-world benefits for the Hajj and Umrah sector.\n\nElm will showcase a variety of digital products and solutions, including the Nusuk Card, Nusuk AI, Smart Accommodation, Nusuk Marhaba, Hajj Without Luggage, Nusuk Masar Smart Assistant, and the Rawdah Experience. These solutions address different aspects of the pilgrim journey, facilitating streamlined procedures, improved service integration, and better operational performance.\n\nThe impact of these solutions has been substantial, with over 1.8 million Nusuk Cards printed and a 100% completion rate achieved. The Rawdah Experience has garnered more than 40 million bookings, while Nusuk AI has answered over 155,000 queries during the Hajj season. These statistics demonstrate the positive influence of digital solutions on user experience and sector performance.\n\nElm's strategic partnership reaffirms its commitment to working alongside the Ministry of Hajj and Umrah and its partners. By leveraging digital solutions, Elm aims to deliver tangible and sustainable results that support Saudi Arabia's goals of enhancing services for pilgrims and Umrah performers, in line with the leadership's commitment to caring for guests of the holy sites and enriching their experience.",
  "summary": "Elm, a leading digital solutions provider, will serve as a strategic partner at the Hajj 2026 Conference and Exhibition, showcasing its innovations for pilgrims.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}