{
  "id": 18654468,
  "title": "Winning at Diwali gifting: Beyond the mithai box",
  "url": "https://urgent.news/2026/11/07/winning-at-diwali-gifting-beyond-the-mithai-box",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-07T06:20:04.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/industry/services/retail/winning-at-diwali-gifting-ditch-the-mithai-bring-on-the-bling/articleshow/135628408.cms"
  },
  "original_language": "en",
  "account": "Diwali, the festival of lights, transforms India and its diaspora with a vibrant array of celebrations. Markets overflow with traditional decorations, and families gather to exchange gifts, share meals, and create memories. This year, Diwali falls on November 8, marking the triumph of light over darkness and good over evil. The festivities are not only culturally significant but also a major economic driver, with online shopping expected to surge by 25% to $16 billion this year.\n\nHosting is a crucial part of Diwali celebrations, with families and friends coming together for dinners, drinks, and late-night gatherings. The ultimate gesture of hospitality is offering gifts, often new and auspicious items. The Regal Varyaa Gift Box presents a contemporary twist on traditional Indian dining, featuring brass dinnerware paired with ceramic plates and modern cutlery. Meanwhile, the Leather Poker Box pays homage to the historical tradition of Diwali card parties, featuring stylish playing cards and poker chips.\n\nFor those seeking a touch of divine blessing, the Lakshmi-Ganesha Gold Coin combines Hindu deities with the precious metal. Meanwhile, Deepa Candle Stand reimagines the centuries-old practice of adorning doorways with oil lamps, offering a modern take on this symbolic custom. Gold Pista Katli, a luxurious version of the traditional Indian sweet, showcases the festival's association with wealth and prosperity.\n\nFor those looking to experience the grandeur of Diwali firsthand, Jaipur offers a spectacular display of lights and cultural festivities. The Leela Palace Jaipur provides an opulent retreat with royal amenities and traditional entertainment, offering guests a chance to immerse themselves in Rajasthan's cultural heritage.",
  "summary": null,
  "key_points": [
    "Diwali on November 8 celebrates light over darkness",
    "Online shopping for Diwali gifts expected to surge 25%",
    "Regal Varyaa Gift Box offers modern Indian dining experience"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}