{
  "id": 18596697,
  "title": "Mall Group targets 20% rise in festive-season traffic",
  "url": "https://urgent.news/2026/11/06/mall-group-targets-20-rise-in-festive-season-traffic",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-06T23:05:00.000Z",
  "source": {
    "name": "Bangkok Post Business",
    "slug": "bangkok-post-business",
    "url": "https://www.bangkokpost.com/business/general/3350149/mall-group-targets-20-rise-in-festiveseason-traffic"
  },
  "original_language": "en",
  "account": "The Mall Group, a Thai retail conglomerate, is investing 600 million baht in a year-end campaign aimed at boosting visitor numbers to its shopping centers by 20%, driven by domestic travel. Voralak Tulaphorn, chief marketing officer at The Mall Group, anticipates strong foot traffic as government and private sector events encourage socializing among friends and family. Despite a 4.6% drop in foreign arrivals this year, she remains confident in robust visitor numbers, particularly at urban mall locations where foreign tourists account for half of daily traffic. The campaign, running from November 6 to January 10, 2027, features festive activities, events, and the popular Mr. Men and Little Miss character marketing. Special concerts featuring renowned artists are scheduled at mall locations across Bangkok, Bangkae, and Tha Phra throughout December. The Mall Group expects this well-rounded approach to drive visitor numbers higher compared to previous years.",
  "summary": "The Mall Group Co Ltd has allocated 600 million baht for its year-end campaign, including New Year countdown celebrations, hoping to record a 20% increase in tourist numbers, driven by domestic travel.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}