{
  "id": 18559410,
  "title": "Why Is It So Hard to Build an Independent Fashion Brand?",
  "url": "https://urgent.news/2026/11/06/why-is-it-so-hard-to-build-an-independent-fashion-brand",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-06T20:00:00.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/briefings/retail/why-is-it-so-hard-to-build-an-independent-fashion-brand/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The struggles of Nanushka and Coperni expose the challenges of turning a promising label into a sustainable business, even after successfully building a global customer base and distinctive visual identity.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}