{
  "id": 18556419,
  "title": "McDonald’s Spends Millions on Value Meals. Here’s Why Customers Are Still Walking Away",
  "url": "https://urgent.news/2026/11/06/mcdonalds-spends-millions-on-value-meals-heres-why-customers-are",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-06T19:27:14.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/michael-tasner/mcdonalds-value-marketing-sales-decline-cmo-steps-down/91432397"
  },
  "original_language": "en",
  "account": null,
  "summary": "McDonald’s is promoting value as hard as anyone and still losing traffic, and the reason is a lesson for any business trying to win over stretched, nervous customers.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}