{
  "id": 18554019,
  "title": "3 Stocks Down More Than 30% From Their Record Highs to Buy in November",
  "url": "https://urgent.news/2026/11/06/3-stocks-down-more-than-30-from-their-record-highs-to-buy-in-november",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-06T19:15:00.000Z",
  "source": {
    "name": "Motley Fool",
    "slug": "motley-fool",
    "url": "https://www.fool.com/investing/2026/11/06/3-stocks-down-more-than-30-from-their-record-highs/?source=iedfolrf0000001"
  },
  "original_language": "en",
  "account": "Three consumer stocks trading at substantial discounts to their highs present compelling buying opportunities in November. Deckers Brands (DECK), parent of HOKA and UGG, sits around 55% below its 2025 record high. The company reported a 3.5% sales rise in October, meeting record $1.48 billion in revenue, and guided full-year earnings to $7.80 to $7.95 per share. Deckers repurchases $299 million of stock annually and holds $1.2 billion in cash without debt. Columbia Sportswear (COLM) is 32% below its 2021 peak, but October sales jumped 2% due to faster shipping of delayed wholesale orders. The company raised full-year guidance and noted growing U.S. e-commerce. Columbia also invested in its leadership with new presidents for SOREL and Mountain Hardwear. Boston Beer (SAM), near 85% below its 2021 peak, fell 3.2% in October due to shrinking sales in Twisted Tea, Truly, and Samuel Adams. The company's gross margin reached 51.7%, the highest since 2017, as it closed the gap between brewing and sales. Boston Beer introduced Sun Cruiser vodka-iced tea and made Twisted Tea available in Realtree camo cans. The company is buying back stock, has no debt, and trades at 19 times next year's expected earnings. These stocks show positive signs, but the risk lies in a challenging consumer environment and potential weak seasonal performance. A small position in each, sized for patience and buybacks, may prove profitable.",
  "summary": "Three consumer stocks that just reported earnings are down from their highs, and each spent the fall doing something a stock chart cannot see.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Nasdaq Markets",
        "title": "3 Stocks Down More Than 30% From Their Record Highs to Buy in November",
        "url": "https://urgent.news/2026/11/06/3-stocks-down-more-than-30-from-their-record-highs-to-buy-in-november-18555225",
        "published": "2026-11-06T19:35:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}