{
  "id": 18549097,
  "title": "The Onion Plans to Sponsor a College Football Bowl—and Beat Jeff Bezos at His Own Game",
  "url": "https://urgent.news/2026/11/06/the-onion-plans-to-sponsor-a-college-football-bowl-and-beat-jeff",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-06T18:57:49.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/sam-blum/the-onion-college-football-bowl-game-sponsor/91432377"
  },
  "original_language": "en",
  "account": null,
  "summary": "To overtake The Washington Post in print circulation, CEO Ben Collins is betting that a satirical college bowl game sponsorship is the ultimate subscriber growth engine.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}