{
  "id": 18523401,
  "title": "5 Stocks Down More Than 50% From Their Record Highs to Buy Now",
  "url": "https://urgent.news/2026/11/06/5-stocks-down-more-than-50-from-their-record-highs-to-buy-now",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-11-06T16:00:00.000Z",
  "source": {
    "name": "Motley Fool",
    "slug": "motley-fool",
    "url": "https://www.fool.com/investing/2026/11/06/5-stocks-down-more-than-50-from-their-record-highs/?source=iedfolrf0000001"
  },
  "original_language": "en",
  "account": "Five consumer goods companies have lost more than half of their value since reaching record highs, making them potential buy opportunities despite the challenging market environment. Hormel Foods (HRL) is trading around $23, down 60% from its 2020 record, as it acquires Brakebush Brothers, a Wisconsin chicken maker, to diversify into the growing chicken market. Helen of Troy (HELE) has fallen 89% from its January 2021 peak of $266, benefiting from tariff refunds and reinvestment in its business. Energizer Holdings (ENR) is near $24, down 50% from its 2018 high, profiting from a growth in auto care sales. Freshpet (FRPT) has dropped 62% from its late-2021 peak, with management confident in its growing sales growth outlook and fridge installations. Yeti Holdings (YETI) is 60% below its 2021 high, setting ambitious goals for its next billion-dollar product line, including bags and soft coolers, in an effort to capitalize on a shift in consumer preferences.",
  "summary": "Five consumer goods stocks have lost more than half their value from their peaks, but the market might be looking at the wrong things.",
  "key_points": [
    "Hormel Foods (HRL) down 60% from 2020 high, acquiring Brakebush Brothers",
    "Helen of Troy (HELE) fell 89% from 2021 peak, benefiting from tariff refunds",
    "Energizer Holdings (ENR) down 50% from 2018 high, growing auto care sales"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}