{
  "id": 18519366,
  "title": "Beyond green claims: Understanding how consumers evaluate sustainable products",
  "url": "https://urgent.news/2026/11/06/beyond-green-claims-understanding-how-consumers-evaluate-sustainable",
  "topic": "science",
  "section": "Science",
  "published": "2026-11-06T14:40:07.000Z",
  "source": {
    "name": "Phys.org",
    "slug": "phys-org",
    "url": "https://phys.org/news/2026-11-green-consumers-sustainable-products.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Sustainability has become an increasingly visible feature of consumer-packaged goods (CPGs), from the ingredients used in household products to the materials and design of their packaging. For companies marketing sustainable products, however, an important question remains: Does communicating more environmental benefits necessarily improve how consumers evaluate a product? Although highlighting…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}