{
  "id": 18515577,
  "title": "How Lands’ End’s holiday pop-up feeds an always-on marketing strategy",
  "url": "https://urgent.news/2026/11/06/how-lands-ends-holiday-pop-up-feeds-an-always-on-marketing-strategy",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-06T14:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/how-lands-ends-holiday-pop-up-feeds-an-always-on-marketing-strategy/873792/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Sarah Sylvester, who joined the retailer as CMO in March, digs into how a Holiday Tree Farm experience helps meet other imperatives.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}