{
  "id": 18507159,
  "title": "Foot Locker puts employees front and center in its holiday campaign",
  "url": "https://urgent.news/2026/11/06/foot-locker-puts-employees-front-and-center-in-its-holiday-campaign",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-06T13:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/marketing/foot-locker-puts-employees-front-and-center-in-its-holiday-campaign/"
  },
  "original_language": "en",
  "account": "Foot Locker has shifted its holiday marketing focus from celebrity endorsements to its own employees. The retailer's new campaign, dubbed \"Joy to the Sole,\" debuted on November 6 and puts its head of stores, George Jenkins, and its store associates, called Stripers, front and center. The 60-second ad titled \"The Holiday Studio\" features Jenkins alongside Stripers showcasing popular styles such as the Nike Air Force 1, Ugg Tasman II, and Asics Gel-1130. This campaign builds upon Foot Locker's \"It Always Will Be Foot Locker\" platform and will be distributed across social media, television, digital platforms, and in-store displays. Jenkins, a 33-year veteran of the company, became a Striper immediately after college and described his appearance in his first Foot Locker holiday campaign as a \"surreal\" moment, noting it as a \"full-circle\" experience. He is also the first store leader to star in a Foot Locker holiday ad.",
  "summary": "Foot Locker's seasonal campaign, called \"Joy to the Sole,\" is indicative of the company's new marketing direction as it looks to spur growth.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}