{
  "id": 18507104,
  "title": "Amazon’s shopping agent now takes orders by text, with Sponsored Product ads in the replies",
  "url": "https://urgent.news/2026/11/06/amazons-shopping-agent-now-takes-orders-by-text-with-sponsored",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-06T14:00:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/media-buying/amazons-shopping-agent-now-takes-orders-by-text-with-sponsored-product-ads-in-the-replies/"
  },
  "original_language": "en",
  "account": "Amazon’s shopping agent has introduced text-based ordering capabilities, with Sponsored Product advertisements appearing within the conversational threads. These ads are currently free for advertisers. The service launched today for a limited number of U.S. customers through an invite-only program. In the coming weeks, Amazon intends to expand access to a wider audience, inviting interested individuals to sign up for text updates to secure a spot. To engage with the agent, users simply need to provide a phone number, accept the terms, and create a new contact named “Alexa Shopping.” Once connected, customers can interact with the agent as they would with a friend, requesting purchases such as repurchasing laundry detergent or sourcing ingredients for a new recipe. The agent will research options, formulate recommendations, and communicate them back via text message. Customers can also opt for auto-buy functionality, allowing the agent to automatically place orders when prices meet their set criteria.",
  "summary": "Amazon’s shopping agent now takes orders by text message and the thread where those orders get placed will carry ads.",
  "key_points": [
    "Amazon's shopping agent now accepts text orders",
    "Sponsored Product ads appear in conversational replies",
    "Service launched for limited U.S. customers"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}