{
  "id": 18501776,
  "title": "The golden age of social sitcoms has arrived",
  "url": "https://urgent.news/2026/11/06/the-golden-age-of-social-sitcoms-has-arrived",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-06T12:30:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/golden-age-of-instagram-social-sitcoms-video-has-arrived-2026-11"
  },
  "original_language": "en",
  "account": "The golden age of social sitcoms has arrived, according to a trend of short-form, vertical video sitcoms taking over Instagram feeds. Rather than relying on traditional laugh tracks, these new comedy shows use quick-witted banter to fit into tight time slots. Jourdain Fisher and Max Manticof created \"Secondhand Exchange,\" a sitcom about two baristas at a New York City thrift store, which has amassed 130,000 followers and 17 million views in just over five months. This wave of Instagram sitcoms is part of a broader shift towards \"cable-ification\" of social media, with scripted content finding its way into the realm of short-form video.",
  "summary": "Sitcoms are taking over social media. Meet the next generation of showrunners going viral on Instagram and TikTok.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}