{
  "id": 18489960,
  "title": "Ai+ Smartphone to increase smartphone prices by up to ₹3,000",
  "url": "https://urgent.news/2026/11/06/ai-smartphone-to-increase-smartphone-prices-by-up-to-3-000",
  "topic": "ai",
  "section": "AI",
  "published": "2026-11-06T10:57:51.000Z",
  "source": {
    "name": "The Hindu - Sci-Tech",
    "slug": "the-hindu-sci-tech",
    "url": "https://www.thehindu.com/sci-tech/technology/gadgets/ai-smartphone-to-increase-smartphone-prices-by-up-to-3000/article71674050.ece"
  },
  "original_language": "en",
  "account": "Ai+ Smartphone has announced a price increase of up to ₹3,000 for its smartphone range, effective November 11. This adjustment comes amid a memory crisis, dwindling inventories, and depreciation of the Indian rupee against the US dollar. The company attributes the price hike to the higher costs of memory and components in the fresh inventory it procured. Ai+ Smartphone, a homegrown brand, sold over ten lakh devices in the third quarter of 2026. The price revision follows stronger-than-anticipated consumer demand, with sales surpassing initial projections and existing stock sold out ahead of schedule. Lava, another Indian smartphone brand, has also indicated a potential price hike of up to ₹3,000 post Diwali. Overall, smartphone shipments in India have hit a decade-low decline of 20% in Q3 due to weaker demand and an increased average smartphone price (ASP).",
  "summary": "The smartphone prices are expected to rise up again by up to 10% post Diwali due to memory crisis, lesser inventories and rupee depreciation against US dollar",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}