{
  "id": 18476198,
  "title": "Diwali With A Royal Twist: Jaipur's Swarna Mithai Comes With A ₹1.11 Lakh Price Tag; What Is So Special About It?",
  "url": "https://urgent.news/2026/11/06/diwali-with-a-royal-twist-jaipurs-swarna-mithai-comes-with-a-1-11",
  "topic": "world",
  "section": "World",
  "published": "2026-11-06T09:18:36.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/lifestyle/diwali-with-a-royal-twist-jaipurs-swarna-mithai-comes-with-a-111-lakh-price-tag"
  },
  "original_language": "en",
  "account": "As Diwali approaches, the traditional festival known as Dhanteras is being celebrated across India with regional enthusiasm. One hallmark of the festivities is the preparation and sharing of an assortment of sweets among family and friends. However, a unique sweet in Jaipur has caught everyone's attention this year, boasting an astonishing price tag of ₹1.11 lakh. The confectionery, known as Swarna Mithai, is adding a royal touch to the celebrations in the Pink City.\n\nSwarna Mithai, translating to \"Golden Delicacy\" in Sanskrit, is a premium sweet that has garnered attention due to its eye-catching gold coin-inspired design and extravagant price. Each 9-gram piece costs a cool ₹1,111, making the price per kilogram approximately ₹1.23 lakh. Anjali Jain, the founder of the sweet shop, explains that the creation aims to offer a lavish festive experience, elevating traditional Indian sweets to a new level.\n\nThe name Swarna reflects the sweet's luxurious appeal, with \"Swarna\" meaning gold in Sanskrit. Jaipur, famously known as the Pink City, is renowned for its royal traditions, grand celebrations, and rich culinary heritage. The city's sweet shops are famous for crafting a wide array of traditional delicacies, especially during festivals like Diwali. Swarna Mithai adds a contemporary luxury element to this age-old tradition.\n\nWhat elevates the price of Swarna Mithai is not just its name or design, but also the symbolic significance of its pricing. Each 9-gram piece is priced at Rs 1,111, chosen for its auspicious connotations. For those seeking to make a more extravagant gifting statement, there is an option to purchase a box containing nine pieces for Rs 9,999.",
  "summary": "Diwali, the traditional festival which is being marked by Dhanteras, is being celebrated across the country with regional fervour, where one thing is common, and that is the making of sweets of different varieties and sharing them with family and friends. From eating to gifting, a pack of sweets is common, and it has been followed for years. But what if you get to know that there is a sweet worth…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}