{
  "id": 18465167,
  "title": "Old is gold: FMCG cos find a new beat",
  "url": "https://urgent.news/2026/11/06/old-is-gold-fmcg-cos-find-a-new-beat",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-06T07:21:06.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/industry/cons-products/fmcg/indias-fmcg-cos-like-hul-itc-emami-marico-embrace-consumer-trust-to-innovate-new-products-like-protein-powder-parachute-advansed/articleshow/135597619.cms"
  },
  "original_language": "en",
  "account": null,
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}