{
  "id": 18448161,
  "title": "By the numbers: Ad tech’s widening divide, as AppLovin surges and rivals struggle in Q3",
  "url": "https://urgent.news/2026/11/06/by-the-numbers-ad-techs-widening-divide-as-applovin-surges-and-rivals",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-06T05:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/media/by-the-numbers-ad-techs-widening-divide-as-applovin-surges-and-rivals-struggle-in-q3/"
  },
  "original_language": "en",
  "account": "This week, six publicly traded ad tech companies revealed their Q3 earnings, painting a picture of stark disparity among industry giants. At the forefront was AppLovin, whose revenue skyrocketed by an impressive 55% to $2.19 billion. Unity followed closely behind with a 32% growth, and Magnite reported a solid double-digit increase in revenue. However, not all companies fared as well, with three of the six experiencing declines in annual revenue. Teads, in particular, suffered the most significant contraction at 26%. Despite lower revenue figures, some companies managed to boost their earnings, while connected TV emerged as a growth area for Magnite and Teads, though not enough to counterbalance the broader decline. Further details on the findings can be found on digiday.com. Interested readers are encouraged to sign up for Digiday newsletters to stay updated on media, marketing, and the future of TV.",
  "summary": "Ad tech’s winners and losers emerge as CTV growth masks open-web struggles.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}