{
  "id": 18429685,
  "title": "Celebrity restaurateur Paik Jong-won suits up as delivery rider to promote new pizza",
  "url": "https://urgent.news/2026/11/06/celebrity-restaurateur-paik-jong-won-suits-up-as-delivery-rider-to-18429685",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-06T03:22:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20261106/celebrity-restaurateur-paik-jong-won-suits-up-as-delivery-rider-to-promote-new-pizza"
  },
  "original_language": "en",
  "account": "Renowned chef and business mogul Paik Jong-won temporarily abandoned his restaurant management duties to become a delivery rider, personally transporting pizzas to customers for a fresh new pizza from his Paikboy Pizza chain. On Thursday, he posted a video to his YouTube channel, \"Paik Jong-won,\" showcasing a day spent working at a franchise location in South Chungcheong Province as part of his \"My Business, My Way 2\" series. The visit was motivated by the franchise owner's habit of personally delivering many app-ordered pizzas, guaranteeing customers receive pizzas that remain piping hot. Paik opted to ride a motorcycle during his delivery, catching customers off guard by bringing an extra pizza he had paid for and showcasing how to finish the new menu item with cheese and crushed red pepper. Upon arrival, several customers were taken aback by the unexpected delivery, with some capturing commemorative photos alongside the restaurant entrepreneur. Paik also fulfilled a promise he had made to firefighters he encountered during his journey, informing them he would bring pizzas during their lunch break.",
  "summary": "Celebrity restaurateur and entrepreneur Paik Jong-won traded his usual role as a restaurant executive for that of a delivery rider, personally bringing pizzas to customers to promote a new menu item from his Paikboy Pizza chain. In a video uploaded Thursday to his YouTube channel, “Paik Jong-won,” Paik spends a day working at a franchise location in South Chungcheong Province as part of his…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}