{
  "id": 18426367,
  "title": "Celebrity restaurateur Paik Jong-won suits up as delivery rider to promote new pizza",
  "url": "https://urgent.news/2026/11/06/celebrity-restaurateur-paik-jong-won-suits-up-as-delivery-rider-to",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-06T02:52:04.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20261106/celebrity-restaurateur-paik-jong-won-suits-up-as-delivery-rider-to-promote-new-pizza"
  },
  "original_language": "en",
  "account": null,
  "summary": "Celebrity restaurateur Paik Jong-won took on the role of a delivery rider to personally promote a new pizza menu item from his Paikboy Pizza chain. In a video from his YouTube channel, \"Paik Jong-won,\" the entrepreneur spent a day working at a franchise location in South Chungcheong Province, demonstrating how to finish the new menu item with cheese and crushed red pepper. Paik joined the deliveries on a motorcycle, surprising customers and even surprising firefighters he encountered along the way, who he promised to bring pizzas during their lunch break.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}