{
  "id": 18419934,
  "title": "Centellian24 Accelerates Europe Push",
  "url": "https://urgent.news/2026/11/06/centellian24-accelerates-europe-push",
  "topic": "business",
  "section": "Business",
  "published": "2026-11-06T02:08:51.000Z",
  "source": {
    "name": "BusinessKorea",
    "slug": "businesskorea",
    "url": "https://www.businesskorea.co.kr/news/articleView.html?idxno=280644"
  },
  "original_language": "en",
  "account": "Centellian24, a Korean K-beauty brand, is rapidly expanding its presence in Europe. The United Kingdom has become its primary hub for European expansion, with over 70 offline stores and the Boots online mall now offering the brand's eight products, including its flagship Madeca Cream. Additionally, the brand is gaining traction in Eastern Europe, having entered approximately 230 Rossmann stores in the Czech Republic and launching on Notino, Europe's largest beauty e-commerce platform. Centellian24 has also established a presence in Slovakia and Serbia, with its products found in 247 DM stores and 180 Zegin stores, respectively. The brand's efforts to penetrate the European market are complemented by its acceleration of sales network expansion in global markets, such as entering 1,500 Shopper's Drug Mart stores in Canada and showcasing products through Chile's Sokobox K-beauty specialty retailer. In Southeast Asia, Centellian24 has expanded its sales network by entering 177 Watsons stores in Malaysia, Thailand, and Singapore, along with 222 Guardian stores. During Amazon Prime Big Deal Days in the United States, the brand's sales surged by 1,104% from the previous year, marking its best performance ever, while its \"360 Degree Shot PDRN Lifting Eye Cream\" ranked No. 1 bestseller in the Eye Treatment Creams category. In Japan, Centellian24 has entered over 7,500 offline stores, including popular chains Don Quijote, Loft, and Matsumotokiyoshi. A Dongkook Pharmaceutical official stated that the brand's outstanding product competitiveness is satisfying consumers worldwide, beyond Korea and across North America, Japan, Europe, and South America. The official added that Centellian24 will continue to elevate the status of K-beauty in the global pharmabeauty market through country-specific distribution strategies and differentiated products.",
  "summary": "The United Kingdom is serving as the hub for its European expansion. Since July, Centellian24 has launched in more than 70 offline stores and the online mall of Boots, a leading British health and beauty store, offering eight products including its flagship Madeca Cream. It is also selling 13 produc",
  "key_points": [
    "Centellian24 expanding presence in Europe, UK as primary hub",
    "Brand in 230 Rossmann stores in Czech Republic, Notino platform",
    "Sales surge 1,104% during Amazon Prime Big Deal Days in US"
  ],
  "editors_take": "Centellian24’s aggressive expansion into diverse retail networks across Europe and North America signals a shift toward establishing K-beauty as a dominant force within the global pharmabeauty market.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}