{
  "id": 18416028,
  "title": "LEGO’s 2026 Holiday Ad Stars Daft Punk, E.T. & ‘KPop Demon Hunters’: Shop the Sets Featured in the Video",
  "url": "https://urgent.news/2026/11/06/legos-2026-holiday-ad-stars-daft-punk-e-t-kpop-demon-hunters-shop-the",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-11-06T00:08:34.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/culture/product-recommendations/lego-2026-holiday-commercial-shop-sets-online-daft-punk-1236375362/"
  },
  "original_language": "en",
  "account": "LEGO has unveiled its 2026 holiday commercial featuring a star-studded cast including Daft Punk, E.T., Derpy Tiger from KPop Demon Hunters, Thor, Doctor Doom, and the Ninjago Twin Titans, all brought to life by filmmaker Michael Gracey. The action-packed video showcases a single brick embarking on a fast-moving journey through a workshop filled with familiar faces from film, music, sports, and the LEGO universe, highlighting the joy of play and the message of quality time spent with family and friends. Research shared in LEGO's press release reveals that 89% of people wish they spent more time playing together as a family, while 24% of parents have purchased a LEGO set for themselves, knowing they would enjoy playing with it. Several sets from the commercial, such as the Ferrari F2004 & Michael Schumacher build, E.T. the Extra-Terrestrial, and Avengers: Doomsday Quinjet, are now available for shoppers to recreate the magic from the ad. LEGO is also extending the campaign to physical stores, transforming them into holiday workshops with interactive experiences like Pick a Brick, Build A Mini, and Minifigure Factory, along with the LEGO #BuildToGive initiative, which donates sets to children during the holidays. At its core, LEGO's holiday message emphasizes the importance of making time to build, play, and connect, beyond the presents under the Christmas tree.",
  "summary": "LEGO's latest holiday ad encourages families to spend more quality time together through hands-on play.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}